I-AM documents the true individual; fearless and trailblazing they exude charisma and depth of character. I-AM probes these visionaries to gain an understanding of their essence. Courageous in their choices, whether concerning their opinions, stylistic expression or lifestyle. Being I-AM means that you are open minded with an authentic identity. So be I-AM and be PROUD.

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We’re calling it now – 2017 is the year for boss babes. So with that in mind, it’s only fitting we kick it off with a chat with a woman who’s carving her own path in the music industry: STELLA.

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Complete Kontrol

You may recognise her as ¼ of the badass and perpetually black-clad band, Dum Dum Girls, but Kristin (formerly known as Dee Dee) has now struck out on her own, with a brand new sound and style.

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Anderson .Paak

Overnight success is often ten years in the making and this is definitely the case for 30 year old LA native Anderson .Paak.

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Hattie Stewart

East London based professional doodler Hattie Stewart’s Instagram account transports you to a parallel universe; a technicolour pop-art paradise.

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Alexis Knox

Celebrity Stylist, Presenter, DJ and Editor and Creative Director of Notion Magazine – quite a mouthful, but believe it or not, this title belongs to just one person.

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Ryan Burke

Make up, self-portrait artist and photographer – New York nightlife regular Ryan Burke is a creative wonder. His Instagram page captivates as he transforms himself into visual masterpieces and hosts nights alongside Susanne Bartsch and his flatmate Dominique Echeverria.

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Choupette, the fiercest kitty in fashion, lives a lifestyle that most grown women would long for.

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Zeke’s Lunchbox

As a master of interplanetary portraiture and extra terrestrial culture, Zeke and her lunchbox create super-luxe, kitsch, alien based art pieces.

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Amanda Hendricks

Scotland’s top export Amanda Hendricks has walked exclusively for Balenciaga, Costume National and Paco Rabanne. Signed in London, Paris, LA and New York, this supermodel beauty graced the cover of Vogue at just 17.

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Audrey Kitching

She has become the quintessential blogger celebrity, known for her enviable mane of pink hair and good looks. With over 450,000 followers worldwide, Audrey Kitching is definitely an online force to be reckoned with.

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